New Baby Alive Dolls & Accessories, Original and Interactive Dolls - Baby Alive

Kid playing with Baby Alive Toy

Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.

We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.

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