Baby Alive

Baby Alive Doll Banner

Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.


We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.

HSBA2022000H_BabyAliveDEI_video
Video Player is loading.
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      Must-Have Products

      Bubbly Tea
      G0446_DEMO_BA_BUBBLY_TEA_PARTY_AST (1)
      Video Player is loading.
      Current Time 0:00
      Duration 0:00
      Loaded: 0%
      Stream Type LIVE
      Remaining Time 0:00
       
      1x
        • Chapters
        • descriptions off, selected
        • captions off, selected
          Shop
          now
          Crawl n Play
          F9709_DEMO_BA_CRAWL_N_PLAY_WORLD_OF_F9710_F9711
          Video Player is loading.
          Current Time 0:00
          Duration 0:00
          Loaded: 0%
          Stream Type LIVE
          Remaining Time 0:00
           
          1x
            • Chapters
            • descriptions off, selected
            • captions off, selected
              Shop
              now
              Shampoo Snuggle
              F9119_DEMO_BA_PRETEND_SHAMPOO_SNUGGLE_AST_F9120_F9121
              Video Player is loading.
              Current Time 0:00
              Duration 0:00
              Loaded: 0%
              Stream Type LIVE
              Remaining Time 0:00
               
              1x
                • Chapters
                • descriptions off, selected
                • captions off, selected
                  Shop
                  now
                  Lil Dreamer
                  F9856_DEMO_BA_LIL_DREAMER_WORLD_OF_F9965_F9967
                  Video Player is loading.
                  Current Time 0:00
                  Duration 0:00
                  Loaded: 0%
                  Stream Type LIVE
                  Remaining Time 0:00
                   
                  1x
                    • Chapters
                    • descriptions off, selected
                    • captions off, selected
                      Shop
                      now
                      Youtube Logo

                      Parents - Check out our YouTube Channel

                      Arrow symbol

                      Shop By Brands

                      Hydro Pods

                      Hydro pods

                      NERF

                      Nerf

                      STAR WARS

                      Star wars

                      MY LITTLE PONY

                      My little pony

                      POWER RANGERS

                      Power rangers

                      SOCIAL MEDIA
                      Facebook
                      YouTube
                      Instagram
                      Twitter