Our Terms of Service have recently been updated to provide greater clarity as to how disputes are handled. Please review them here. By continuing to use the services, you agree to the new Terms.

Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.
We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.
Shop By Brands