Baby Alive

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Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.


We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.

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      Must-Have Products

      Bubbly Tea
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          Crawl n Play
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              Shampoo Snuggle
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                  Lil Dreamer
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                      Hydro Pods

                      Hydro pods

                      NERF

                      Nerf

                      STAR WARS

                      Star wars

                      MY LITTLE PONY

                      My little pony

                      POWER RANGERS

                      Power rangers

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