Baby Alive

Baby Alive Doll Banner

Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.


We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.

HSBA2022000H_BabyAliveDEI_video
Current Time 0:00
Duration 0:00
Loaded: 0%
Stream Type LIVE
Remaining Time 0:00
 
1x
    • Chapters
    • descriptions off, selected
    • captions off, selected

      Must-Have Products

      Bubbly Tea
      G0446_DEMO_BA_BUBBLY_TEA_PARTY_AST (1)
      Current Time 0:00
      Duration 0:21
      Loaded: 0%
      Stream Type LIVE
      Remaining Time 0:21
       
      1x
        • Chapters
        • descriptions off, selected
        • en (Main), selected
        Shop
        now
        Crawl n Play
        F9709_DEMO_BA_CRAWL_N_PLAY_WORLD_OF_F9710_F9711
        Current Time 0:00
        Duration 0:00
        Loaded: 0%
        Stream Type LIVE
        Remaining Time 0:00
         
        1x
          • Chapters
          • descriptions off, selected
          • captions off, selected
            Shop
            now
            Shampoo Snuggle
            F9119_DEMO_BA_PRETEND_SHAMPOO_SNUGGLE_AST_F9120_F9121
            Current Time 0:00
            Duration 0:00
            Loaded: 0%
            Stream Type LIVE
            Remaining Time 0:00
             
            1x
              • Chapters
              • descriptions off, selected
              • captions off, selected
                Shop
                now
                Lil Dreamer
                F9856_DEMO_BA_LIL_DREAMER_WORLD_OF_F9965_F9967
                Current Time 0:00
                Duration 0:00
                Loaded: 0%
                Stream Type LIVE
                Remaining Time 0:00
                 
                1x
                  • Chapters
                  • descriptions off, selected
                  • captions off, selected
                    Shop
                    now
                    VIEW ALL PRODUCTS

                    Shop By Theme

                    Youtube Logo

                    Parents - Check out our YouTube Channel

                    Arrow symbol

                    Shop By Brands

                    Hydro Pods

                    Hydro pods

                    NERF

                    Nerf

                    STAR WARS

                    Star wars

                    MY LITTLE PONY

                    My little pony

                    POWER RANGERS

                    Power rangers

                    SOCIAL MEDIA
                    Facebook
                    YouTube
                    Instagram
                    Twitter