Baby Alive

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Baby Alive strives to act as a first hug to help to create a lifetime of love through an inclusive consumer lens across all touchpoints with our products and authentic storytelling.


We strive to serve an inclusive consumer base to help contribute to a culture that celebrates and encourages diversity and inclusion, so that every child can see themselves and their families represented in their playtime experience.

Must-Have Products

Crawl n Play
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Shampoo Snuggle
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Lil Dreamer
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Parents - Check out our YouTube Channel

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Shop By Brands

Hydro Pods

Hydro pods

NERF

Nerf

STAR WARS

Star wars

MY LITTLE PONY

My little pony

POWER RANGERS

Power rangers

SOCIAL MEDIA
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